It’s time to out-think, not outspend your competition
Creativity is rarely the first word that comes to mind when you mention PPC. But with Machine Learning relied upon more than ever to manage campaigns, it’s those who can understand and creatively leverage this increased level of data that will deliver the best return on your advertising spend.
Pay per click advertising continues to evolve at a rapid pace. Some have embraced the world of smart bidding as an opportunity to manage campaigns on auto-pilot.
“With the cost of clicks rising, there’s never been a more important time to make sure you’re delivering the right message at the right price to the right customer at the right time.”
In contrast, others understand that the new landscape is a massive opportunity to analyse vast amounts of data faster, to make informed decisions quicker, and to deliver ongoing improved returns on investment.
With the cost of clicks rising, there’s never been a more important time to make sure you’re delivering the right message at the right price to the right customer at the right time. That’s why you need an agency who is going to out-think rather than outspend your competition.
We can help you with
- Full Account Audit, Analysis and Recommendations
- Historical Keyword and Search Term Audit Analysis and Recommendations
- Historical Negative Keyword Analysis and Recommendations
- Historical Ad Creative Analysis and Recommendations
- Fully Managed PPC Account Management
- PPC Account Consulting
- New Account Research and Build
- Build Custom Scripts Matched To Your Needs
- Find out more
PPC Specialists
The process of PPC is a never-ending journey. Your destination is clearly defined, but your route is not. How quickly you reach your destination comes down to the ability of your account manager.
As PPC managers, we’ve never been more informed about our campaigns. What is important is whether we understand the data and how to leverage it for ongoing improvements and long term success.
Our PPC specialist consultants have at least a decade of experience managing a wide variety of accounts, both in-house and for agencies.
The value we provide to our clients comes from the expertise and experience we have in both account set up and in making all of the micro-decisions a PPC campaign requires.
We partner with both brands and agencies. Sometimes to manage a particular project, but often as a consultant, providing an additional qualified voice on a specific issue you’re looking to solve.
We manage campaigns on:
We won’t leave your ad copy or landing pages behind
Creating engaging Ad copy is a highly-skilled, creative process. It’s copywriting in one of its most challenging forms.
Creating a headline that genuinely stands out in a minimum of characters is not easy, nor is constructing a description supports those headlines effectively. Balancing something engaging with relevancy to query is not simple, but the rewards in getting it right are huge.
This may be why many PPC agencies shy away from being involved in Ad Copy. We view Ad creatives and landing pages as fundamental to the success of any campaign and make it an integral part of our process.
The PPC Climb
We feel managing a PPC campaign from scratch is a bit like climbing a mountain. The further you climb, the closer you are to achieving your goal.
Imagine the base of the mountain filled with keywords, with you initially not knowing the ones that’ll provide value and those that you’ll want to ignore. Considered account structuring and which match types you choose to use along with proactive management of your search term queries and negative keyword lists will help you climb this part of the mountain quicker.
As you climb higher and search term data is collected, it opens up multiple routes to reach the next stage. Those routes depend on which bidding option makes the most sense to you at that time, and potential around device, location, dayparting and demographic targeting.
As you get ever closer to the top of the mountain, you’ll look down and see how far you’ve come. You can see which parts of the mountain offer value to your business and which parts you can safely ignore.
Once you’ve reached this stage, it’s then its time to refine all of the bid management levers you have at your disposal, constantly adjusting and testing safe in the knowledge the data you have is accurate. The decisions you make will improve your ongoing return on ad spend.
Are you bored of your PPC reporting?
There, We said it. The majority of PPC reporting is boring. Those weekly calls explaining how the cost per click is up by 6% based on last week, and CPA is down 3% bore the life out of the best of us.
Yes, in some cases, that might be valuable information, but for most weeks is premium yawn material. We like to take a broader view and like to bring our clients along for the journey.
For a mature account, value and gains are not going to be seen in a week, but over a more extended period. We’re not going to just report on the metrics; we’re going to report on the drivers of those metrics and bring it to life, making our processes transparent, and our clients far more interested in what we’re doing.
There are three metrics that’ll make or break your PPC campaigns. Cost per click, click-through rate, and conversion rate.
We tend to focus on several key metrics that’ll make or break your PPC campaigns. We tend to focus on the relationship between CTR and Ave Cost Per Click, Overall Spend Vs Spend per Conversion and Spend per Conversion to Conversion Rate as the KPIs.
Such reporting means we can be nothing but utterly transparent in our performance, giving you peace of mind that your account is in the best hands it can be.